How To Create Viral Marketing Campaign For Your Blog!

Viral marketing is one of the best ways to get immediate effect for your brand, it encourages social sharing and interaction, increases brand visibility, breaks the traditional marketing strategy to become successful.

If you take into the consideration of Twitter, Pinterest, Whatsapp or Instagram success, they never done any SEO strategy, content marketing strategy or email subscription strategy to become popular around the world, they did something which dominated traditional marketing strategy.

Twitter gained popularity within 2 years of time, Pinterest and whatsapp also followed the same steps of Twitter to become popular.

Here we have to remember one thing, innovating good concept is not enough, we have to spread it like a virus among internet world to become popular.

Twitter, Whatsapp, Instagram never given any TV Commercials ads, never paid a single dime to billboards or magazines to become popular, they made people to share their brand.

All the marketing campaigns do not go viral; we have to ignite the people emotions to share and spread our brand.

Top emotions to go viral are

• Surprise
• Joy
• Affection
• Hope
• Funny
• Happiness

When you are igniting the people emotions, we have to more cautious, viral marketing has its own advantages and  disadvantages, once your understand the concept about how to do it in a precautionary way  then there is a chance of your campaign can go viral.

What is Viral Marketing?

Viral marketing is a technique used by the marketers on existing social networks to increase their brand awareness through self replicating viral process which persuades people to share this message.

Viral marketing may be in the form of video clips, Short messages like tweets, free software, or images which are easily shareable among the community.

Why You Should Try Viral Marketing?

If you have a good innovative concept which can be useful for lot of people, or you are tired of being traditional marketer for years without noticing by people or if you want rapid growth in your brand then trying viral marketing is the best option.

How To Create Viral Marketing Campaign?

As I told before viral marketing has its own benefits and disadvantages because here we are igniting people emotions through that emotion we are making them to share our brand, don’t think extreme level of campaigns to go viral, think KISS (Keep it simple, sweet) campaign which will not damage your brand value and reputation.

Now I will share some of the basic steps which we have to consider when we are planning our viral marketing campaign.

Create something shareable

Shareable content for bloggers is Infographics, Images,Tweets and Videos, social media gives more importance to visual media.

Write a Compelling Title

Title plays a major role in viral marketing; most of the reader first read headline titles, and then come to a conclusion about your article body if your title didn’t find it compelling they skipped on to something else.

Use strong emotional drivers to make people care and share your post.

Catalyst & Value Proposition

Preposition statements are very important to persuade people to share your content; preposition statement summarizes the reader why he should share your content.

Here you have to touch his emotions by escalating his happiness, joy or affection.

Maximum number of people is interested in getting freebies, run a social media contest; select some people by a lucky draw giveaway attractive incentive to the people who are sharing your post, write down terms and condition with small letters.

Include a Call To Action & Set a Goal How You are Monetizing

Primary motive of any viral marketing campaign is spreading the information among social media users, first our concentration has to be on sharing  the content, later we have decide how we are going to benefit from this viral campaign.

List down your goals, how you are going to benefit from this campaign, and how you will convert this campaign results into your goal, like getting traffic to your blog, collecting email subscriptions or selling your services.

Mentioning call to action on viral marketing post is must for better results.

KISS (Keep It Simple, Sweet)

Our viral marketing campaign has to be simple & sweet; all our campaign taking from the title, social media incentive, value proposition and all these things should look like a practical and possible thing to do for a normal human being, we need not go to extreme level of marketing for the purpose of viral marketing.

We cannot predict people’s behavior on social sharing, sometimes our campaign may go viral, sometimes may not, and here we are trying our campaign to go viral.

Beware Of Disadvantages

So many viral marketing campaigns lead to failure, calculate the disadvantages before implementing the campaign.

Conclusion: Viral Marketing is the best way to get immediate results but we have to take care of so many things when doing it, trying viral marketing campaign on social media may go viral, sometimes may not, so be cautious when you are planning to do it. You need to buy bulk facebook accounts, twitter accounts and instagram accounts etc for the social media marketing.